The original red bitter. Bold, iconic, and absolutely essential.
The Soul of Aperitivo
There are few bottles as instantly recognizable or as unapologetically assertive as Campari. Born in 1860 and made famous in Milan, this crimson elixir is the heart of Italian aperitivo culture. The nose is a heady rush of bitter orange peel and ruby grapefruit. The palate is bracing and brilliant: a fleeting sweetness gives way to a vivid, citrus-driven bitterness with just enough herbal depth to keep you guessing.
Campari’s recipe is a fiercely guarded secret, unchanged since Gaspare Campari created it. It doesn’t try to be easy. It invites you to level up your palate. Bitter, yes. Beautifully so.
How to Enjoy
The non-negotiable ingredient in a classic Negroni (equal parts gin, sweet vermouth, Campari). Also perfect in an Americano or a Campari & Soda.
Quick Facts
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Producer: |
Campari Group |
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Spirit: |
Bitter Aperitivo Liqueur |
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Origin: |
Milan, Italy |
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Style: |
Italian Red Bitter, Iconic, Bittersweet |
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Proof: |
48 (24% ABV) |
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Tasting Notes: |
Bitter orange peel, ruby grapefruit, rhubarb, herbal spice |
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Good to Know: |
An iconic liqueur and the essential component for a Negroni, one of the world's most popular cocktails. |
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